MOLLOY AGENCIES
CHILDRENS WEAR SPECIALIST

Established in 1998

Established in 1998 Molloy Agencies has always represented some of the leading designer Childrenswear brands in UK. We have represented the same brands for more than 25 years and take pride in building these brands from introduction to the level that they enjoy today and we believe strongly in loyalty and dedication to both our customers and our brands.

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MITCH&SON

Launched in 2014 mitch&son has grown quickly to be a key brand in all the best childrens clothing retailers in the UK and further afield. Another label from the Picture Book Fashion stable mitch&son bridges the gap between classic and on trend boys wear with great design and colour palettes.

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VISIT THE BRAND WEBSITE
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MiTCH

MiTCH was launched in 2019 by Picture Book Fashion Ltd – its the logical progression for fans of mitch&son. The styling and colours are more subtle but still sharp and right on trend for growing lads.

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VISIT THE BRAND WEBSITE
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A*Dee

A*Dee was launched in January 2012 by British childrens wear company, Picture Book Fashion Ltd. The brand has grown enormously since its launch creating collections aimed to girls who love nothing more than dressing head to toe in coordinated outfits. Designs and prints are unique – you’ll always feel extra special dressed in A*Dee.

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VISIT THE BRAND WEBSITE
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Little A

Little A is the newest brand from Picture Book Fashion, the little sister brand to A*Dee. This beautiful brand is all about those little details to make the outfits extra special and completes the picture on our girls collections.

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VISIT THE BRAND WEBSITE
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I-Do

iDO is an Italian childrens wear brand that is part of the Miniconf group. Established in 1973 Miniconf S.P.A has been devoted to kids fashion design and manufacturing and produces more garments than any other Italian company in this sector. From baby to teen iDO and a classic and extremely reliable partner for retailers.

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VISIT THE BRAND WEBSITE
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EMC

EMC – Everything Must Change – is an established Italian childrens wear company based in the north east of Italy near Venice. The company is known for an excellent baby and toddler collection and its 2-8 collection for girls also includes an ever popular Disney license theme.

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VISIT THE BRAND WEBSITE

WHAT WE CAN DO FOR YOUR BRAND

BRAND STRATEGY - What is your brands objective and can we help you meet them?

Molloy Agencies has many years of experience of introducing new brands to the UK. We are careful and cautious who we work with and why because unless we are confident we can meet your objectives then it will not work for either of us. We do not “collect” brands and work only with brands that share our values of quality and service to the retailers.

When we agree a partnership we will build a strategy and a plan to launch and market your brand to our extensive retailer portfolio and put all our experience and energy into achieving success for us both. We can advise on all parts of the process from design elements that will attract UK buyers to marketing, POS and who to administer your business in the UK.

RETAIL STRATEGY - We believe our role with our retailers has two key aspects.

Firstly we must know our market and our retailers – we must understand what works and why then its our job to find or adapt brands that will meet those demands. Equally we should always be looking to innovate and to bring new products that our experience tells us provides potential for the retailers. We need to understand the local market and judge the correct location for brands and new accounts to ensure a balance that works for the stores and the brands.

Secondly its our role to present the brands we represent in the best way possible for them and for our retailers – our objectives are great sell throughs as that means success for the store and positive feedback and hopefully increased orders going forward. We also have to provide the link between the brands and the retailers in terms of questions or issues on sales, admin, finance and all other aspects to ensure the business runs smoothly for all parties.

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